Become A Shareholder In So Media Group: Investment Is Open

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As you may be aware, we recently started an equity crowdfunding raise with Birchal. Our investment round is now open and we are excited about the opportunity of having you, our community, becoming investors and shareholders in So Media Group.

What is So Media Group?

So taking a step back just to get you up to speed.

So Media Group is the company that owns So Perth, So Where Next and So Binge.

The company was founded by Adam Barrell (me) and has been a stable in Perth for many years.

So Media Group is a new media network publisher that also specialises in content marketing and chatbots – which separates us from your typical news publisher.

Unlike the news giants, we know there is a lot more to being a media company than being a publisher and we have very big things planned.

Believe the hype!

Why should you invest and why should you get excited?

To be honest, getting So Media Group to this point has been a lot of long nights and relentless passion to build a community with over 460,000 followers and over 1,000,000 views per month.

What started as a passion to promote all things Perth has now become much much more.

This is why it is an exciting opportunity. This capital raise will be the first time we are able to add significant capacity to aggressively increase content production and distribution. In turn, this will not only ignite further growth across our current channels but also allow us to expand into new markets such as Melbourne, Sydney and eSports through acquisitions.

If we can achieve 460,000 followers and 1,000,000 views a month with a small but mighty team, imagine what we can achieve with added funding and capacity.

And all this will be led and owned from Perth – the east coast doesn’t get to have all the fun.

See Also: Adam Barrell Presents: Chatbots In Tourism – Creating Depth Over Width

What about Facebook/Google?

Glad you asked.

We knew ScoMo and Josh might go too far and make a mess, so months ago we started doubling down on building our presence on platforms outside of Facebook – most notably Instagram, TikTok and email.

In turn, this has allowed us to see significant growth across these channels with 40,000 new followers across Instagram in January and February. On TikTok, we’ve amassed 25,000 followers and generated over 2,500,000 views.

During the Facebook shutdown, (thanks ScoMo/Josh) we were able to activate our community and drive over 5,000 new email signups – providing a good news story from a rough week.

Facebook is obviously back and it’s business as usual for all involved. However, as we continue to grow with the plan ahead – we, too, will become part of the Facebook and Google conversation, providing further revenue and growth opportunities for So Media Group and our platforms.


Where do we plan to be in 12… 18 months?

In 12 to 18 months, we plan to be one of Australia’s biggest new media platforms.

We are setting the goal of growing 1,000,000 monthly views into 10,000,000.

460,000 followers to become 800,000.

Put simply, this would place So Media Group on par and up against some of the biggest multi-million dollar publishers in Australia.

We won’t stop there though as we will continue to bring on other cities and categories as we continue to grow.

How can you invest?

Simply visit to learn more and apply to invest – the process only takes a couple of minutes.

We look forward to having you on the team.

*Always consider the general CSF risk warning and offer document before investing.

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