Viva Leisure, the ASX-listed company behind Club Lime, Plus Fitness, and hiit republic, is opening its first two Zoo Fit gyms in Wanneroo and Mandurah in late July, with more WA sites to follow soon after. It’s the company’s first move into the low-cost market, and WA has been flagged as the market where it will all start.
Memberships start at $8.88 per week for gym access, or $14.88 per week if you want access to the wellness and recovery facilities. By comparison, Perth-founded Revo, which has grown to 30 locations across WA, is $9.69 per week for Level One and $12.69 per week for Level Two memberships.
Zoo Fit founding members who sign up during the pre-sale also get eight weeks free and lock in their price for life.
Viva Leisure has chosen WA as the place to launch, largely due to our love of health and fitness activities. CEO Harry Konstantinou told So Perth, “WA is one of the strongest growth opportunities in the country for fitness, and we saw a clear gap in the market for a genuinely value-led offering that doesn’t compromise on experience. Zoo Fit delivers exceptional value, boasting world-class equipment, wellness and recovery offerings, and 24/7 access at a price point that makes fitness more accessible to more Australians.”
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The Wanneroo and Mandurah sites are the start of a national rollout planned over the next 12 to 18 months.
What makes them different from other gyms?
The detail that sets Zoo Fit apart from the rest of the low-cost gym field is its “Fit Fam” membership, which Viva Leisure says is a first for the Australian fitness industry. Starting at $24.80 per week, it covers two adults and two teenagers aged 13 to 17 under one membership, with room to add up to two more teenagers.
Most low-cost gyms are built around solo memberships, so this will make Zoo Fit an attractive option for many families, especially with cost-of-living pressures biting hard.
Viva Leisure has grown quickly since listing on the ASX in 2019, going from 29 locations and 47,500 members to more than 510 sites and over 650,000 members across Australia, New Zealand, and India. Its portfolio includes Club Pilates, GROUNDUP, and Supp Society, plus stakes in World Gym Australia and Boutique Fitness Studios.
Konstantinou added, “We already operate premium and mid-market brands successfully, but we identified an opportunity to create a dedicated low-cost, high-value proposition that reflects changing consumer expectations. Consumers are increasingly value-conscious, but they still expect quality, flexibility and convenience. Zoo Fit has been built specifically for that shift.”
