#justanotherdayinWA Tourism Campaign Launches

#justanotherdayinWA to sell WA to the world through real stories from real people

#justanotherdayinWA Tourism Campaign Launches

#justanotherdayinWA to sell WA to the world through real stories from real people
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#justanotherdayinWA to sell WA to the world.

The campaign, Just Another Day in WA, developed by Tourism Western Australia (TWA) and highly awarded advertising agency Cummins&Partners to show people around the world the extraordinary experiences that can be found in Western Australia.

https://www.youtube.com/watch?v=vjHYWYxSQDA

The goal of the campaign according to Tourism WA CEO Stephanie Buckland was to highlight the things that West Australians took for granted but visitors found memorable and extraordinary.

“West Australians tend to be blasé about the beauty and uniqueness of our magnificent State so what is seen as extraordinary for a visitor is just another day in WA for us,” Ms Buckland said.

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Unlike previous Western Australia tourism campaigns, #justanotherdayinWA has a strong focus on Perth as opposed to regional WA attractions.

“Perth has gone through some dramatic changes and has a lot to offer as a destination in its own right,”

“As Perth continues to evolve, so will the campaign and we will be able to share more Perth stories with the world.” Barnett said.

While the initial reaction to the hashtag has not been favourable with some Twitter users hijacking the hashtag to promote negative commentary about daily rumblings in WA. It is hard to see the negatives having a larger share of voice than the positives in the end – as our city and our state is truly amazing!

What are your thoughts on the #justanotherdayinWA campaign?


TWA are calling on all West Australians to contribute to the campaign by sharing their own extraordinary WA moments using the hashtag #justanotherdayinWA, but also remember if you are sharing Perth stories add on #soperth.

View the campaign website at http://www.justanotherdayinwa.com

#justanotherdayinWA Twitter Moments