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#perthmarketing Update – 28 September

Marketing news and events for the week commencing Monday 28 September 2015

EVENTS

Join Perth’s social media community for #SMPerth September on Tuesday afternoon (29.9) at Frisk Bar, Northbridge. #SMPerth is a regular networking event for businesses and brands that embrace social media in their marketing strategy. Sandra Holloway from Instaprint will be sharing insights on working with Instagram and thinking outside the box with event technology. Register to attend this free event here.

Business Station @BizStationInc continue their series of FREE social media marketing workshops this week with sessions on Google+ & YouTube and Facebook on Tuesday (29.9) in Joondalup and Introduction to Social Media for Business sessions on Wednesday (30.9) in Welshpool. See the full list of up-coming workshops here.

The Central Eastern Business Association @CebaWA are hosting Perth’s authority in networking for business, Ron Gibson, at their sundowner on Wednesday afternoon (30.9). Learn strategies and ideas to help you make the most of your networking in any business environment. Click here for more info and to book.

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Based in West Perth, marketing agency @VorianAgency continue their FREE online marketing seminars this week with a session on Google+ on Wednesday (30.9) morning. Book your spot here.

NEWS

The Public Relations Institute of Australia @priawa hosted their State Awards for Excellence this week. The Awards celebrate the most innovative PR campaigns and professionals across seven categories. Congratulations to winners @CityofArmadale, @hbfhealth, @CanningsPurple and @EdithCowanUni. Check out the full list of winners and commendations via @campaignbrief here.

@CanningsPurple have had a massive week. Along with winning a PRIA WA State Award, they were also named Australasian Consultancy of the Year at the 2015 Asia-Pacific SABRE Awards. The SABRE Awards showcase and celebrate work produced by public relations firms which demonstrate excellence in creativity, content creation and strategic advice. The award recognises Cannings Purple’s excellence in client work, strong profile and its growth during the past year. Check out the full story here.

The @Brand_Agency’s #YoungbloodsWA were invited to take part in #ThePitch on @GruenHQ and will appear on this week’s episode. Check out their blog to read the full story and see their 45-second ad on @ABCTV Wednesday night (30.9) at 8.30pm.

JOBS

In-house marketing, digital and design team The Hub Marketing agency @HubMarketingCom are looking for a PR Intern to join their team. Contact @NicolleJenkins if you are an enthusiastic student keen to make a difference and gain work experience.

@AdeccoAustralia have advertised for a Communications and Marketing Manager for a Local Council client. The ideal candidate will show strong leadership and communication skills to manage and motivate the Marketing and Media team. Check out the job ad on LinkedIn here.

Australia’s second-largest internet service provider @iiNet are looking to hire a Senior Campaign Manager – Digital. This is a fantastic opportunity to join one of the biggest local marketers to develop and manage iiNet’s online marketing strategy to be the best in the business. Click here for more details and to apply.

#perthmarketing TIP

Competitions are a great way to increase awareness and recognition around your brand; generate new customer leads & email sign-ups; and create PR opportunities for your business. Running a competition with a low barrier to entry will allow many people to easily engage with your brand and make it more likely they will give you their contact details – which you can use for future marketing activities. Running a user-generated content competition, such as a photo or video contest, gets your audience doing the leg work by providing their content, but also gets them invested in your brand. And, if you have an interesting enough competition and the content your users generate or your brand can curate is media worthy, you may just score yourself a whole heap of free publicity. Check out more of our business development marketing tools here.

We’re always looking to improve the #perthmarketing update, let us know what you dis/like about the update and what you’d like to see included every week. Drop us a line at @MarketingWest or [email protected]

Follow us on Twitter for real-time #perthmarketing updates.

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