Marketing news and events for the week commencing Monday 31 August

Events

The Central Eastern Business Association @CebaWA host a regular business networking MeetUp group and will cover Twitter for business on Tuesday morning (1 September). More details and RSVP here.

@BizStationInc are hosting a CRM 101 workshop on Tuesday morning (1 September)  in Joondalup. These sessions have been incredibly popular so book your spot early. Business Station also offer free one-to-one business advisory sessions in Joondalup and Gosnells. Click here to book your one-hour consultation.

@VorianAgency continue their FREE online marketing seminars this week with a WordPress session on Wednesday morning (2 September). Book your spot here.

Perth’s own social media authority @tenillebentley is hosting ‘Become a Digitally Conscious Business Leader’ workshop on Saturday morning (5 September). Get access to digital strategies you can apply immediately in your business. Purchase your tickets here.

News

The City of Joondalup is offering grants of between $5,000 and $20,000 through their Innovation Fund to foster innovative ideas and concepts which will contribute towards developing entrepreneurial and enterprising business activities across the digital technology spectrum within the @City_Joondalup. Grant funds could be used for building online and digital capacities for Joondalup’s small business sector and innovative digital marketing projects. Find out more here.

The Finalists for the WA Industry & Export Awards were announced during the week. The Industry & Export Awards celebrate the state’s most innovative and forward-thinking companies. Congratulations to @PerthMint and @AustralFish who were named as finalists in the Marketing & Design Excellence Industry Award category. The winners will be announced at the Gala Awards Dinner on Friday 16 October. See the full list of finalists here.

Last week the @RACWA launched their Electric Highway campaign through the Sunday Times and @perthnow. This is a great example of print and online integration and how cross-platform execution helps to reinforce the campaign’s key messaging and deliver a consistent and seamless brand experience for the customer. Click here to read the full report from @campaignbrief.

Jobs

An opportunity has opened up at @CSBPfertilisers in Kwinana for a Digital Marketing Coordinator to join the team to showcase their digital expertise and make a difference across the fertiliser business. Check out the job ad on LinkedIn.

@WestCoastEagles have advertised for a Community & Partnerships Coordinator. The successful candidate will be responsible for the club’s community developments, charitable partnerships and commercial partnerships. Find out more here.

The @wamuseum are looking to hire a Manager Marketing & Events who can manage and coordinate marketing campaigns and events across the Museum’s six public sites. Check out the jobs.wa.gov.au website for more details and to apply.

@HBF_WA are hiring a Marketing Coordinator to join their Health Acquisition team. This position will be responsible for the implementation of advertising, promotional and direct marketing campaigns and to manage the design and production process for the complete range of collateral. Click here for all the details.

#perthmarketing TIP

Remarketing is becoming an increasingly popular marketing tool to re-target visitors to your website. Remarketing works by keeping track of the people who visit your site through browser cookies. These cookies will let your remarketing provider know to serve your remarketing ads to your site visitors as they visit other websites. Remarketing gives you the chance to bring back customers with tailored ads and offers that relate to the experience they had on your site. Stats are showing that conversion rates increase when customers are targeted with relevant remarketing messages after visiting an advertiser’s website. Check out more of our tips to optimise your eCommerce website.

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