Marketing news and events for the week commencing Monday 7 September 2015
Events
Join the @LocalChambers for their networking lunch on Monday (7 September) as they are joined by Perth’s PR authority @SuePapadoulis from Publicity for Profit to learn how to publicise your business. Register here.
Learn how to use Google+ and YouTube to promote your business with @BizStationInc on Tuesday morning (8 September) in Joondalup. Book here now to avoid missing out.
Based in West Perth, Digital Agency @VorianAgency offer a suite of FREE online marketing seminars. Join GM @mattrlynch for sessions on LinkedIn on Wednesday morning (9 September) and Search Engine Optimisation on Thursday morning (10 September). Click here for details of their up-coming seminars and to book.
News
@eventbrite announced this week that they have reduced their payment processing and service fees in Australia effective from 1 September. Eventbrite will automatically apply the reduced fees to tickets for both live and future events after 1 September. Free events remain completely free for event organisers and attendees. Find out all the details about the changes here.
The @CityofFremantle’s marketing unit runs the Fremantle. Be part of the story place marketing campaign which builds awareness of Fremantle and attracts consumers to experience Fremantle. Opportunities exist for local businesses to promote themselves on fremantlestory.com.au, through social media channels, events and festivals and the Fremantle Visitor Centre. Download the Business Toolkit here to find out how your business can benefit from the growing cruise ship industry as well as other opportunities to promote your business.
The Australian Marketing Institute @AMI_Marketing_ are offering its members two complimentary Webinars in 2015 and 2016. The AMI’s webinars are held on marketing profession trends and best-practice approaches. Check out the current webinars here and email [email protected] to redeem your freebies.
Congratulations to the @Brand_Agency and @303_LOWE who each won Bronze in the Best State Campaign category at the 2015 Australian @EffieAwards held during the week. The Effie Awards recognise the most significant achievement in advertising and marketing communications. The Brand Agency won for their ‘Break the Barrier’ campaign for @stjohn_wa; and 303 Lowe won for ‘Ashbeclee’ for @PerthRacing. See the full list of winners here.
Jobs
The Construction Training Fund has advertised for a Communications Officer to be based in Osborne Park. The role will be responsible for maintaining the website, social media and digital communications. They will also assist the Director Communications & Operations with marketing and communications activities, including development and publication of content and materials; and management of contractors and suppliers. Visit the jobs.wa.gov.au website to view the ad.
@Trilogy_Perth are looking for an experienced Search guru. Are you passionate about SEO and want to advance your career within a thriving, full service brand and marketing communications agency? Trilogy is seeking an experienced search enthusiast with extraordinary skills and drive, who wants to thrive in a busy and fulfilling environment. Click here for more info.
An opportunity has arisen for an experienced Marketing Manager with @alintaenergy. Become the custodian of an iconic West Australian brand; develop and manage segment, product, campaign and communication strategies in highly competitive and fast developing energy markets nationally. Check out the job ad on Seek.
#perthmarketing TIP
Many businesses I chat to don’t have a marketing plan in place. They are either not doing any marketing at all or they haven’t considered how their current marketing activities are aligned to the business’ objectives or what these activities are meant to achieve. You must have a marketing strategy in place and a plan of how you’re going to achieve this strategy. Spend some time to focus on matching your marketing activities to your business’ strategy and formalise your ideas into a plan. Use our formula to develop a marketing plan for your business.
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