Marketing news and events for the week commencing Monday 9 November 2015

Events

Join the @LocalChambers as they host How to Turbocharge your Business with Instagram with presenter @thomasacmurrell at their Monday (9.11) Networking Lunch. Learn how to use this social media tool to engage with new audiences. Find out more here.

The WA branch of the Australian Graphic Design Association @agdawa presents European design studio Hey on Monday (9.11) evening in Leederville. Hey Studio’s Veronica Fuerte and Ricardo Jorge will talk to audiences in Perth before appearing as the keynote speakers at the AGDA Awards Design Forum in Sydney next weekend. Get all the details here.

Business Station @BizStationInc continue their FREE Social Media Workshops for business with sessions in Joondalup and Morley on Tuesday (10.11) and Wanneroo on Thursday (12.11). See the Business Station Eventbrite page here for more details and to book.

@CebaWA are hosting two FREE Introduction to Social Media for Business workshops on Tuesday (10.11). Attend these sessions to explore using social media to market your business. Click here to book.

Online marketing agency based in West Perth @VorianAgency continue their FREE digital marketing seminars this week with a session on Pay Per Click (PPC) Adwords on Thursday (12.11) and Google Analytics on Friday (13.11). Vorian have also released their 2016 schedule of seminars, click here to view the coming events.

Looking for more leads, contacts and conversations with Perth’s decision makers? @Nifnex are hosting their Speed Business Networking event on Thursday (12.11) at Ascot Racecourse to break the Guinness Book of World Record. Click here to register.

Join Sarah Mitchell @globalcopywrite from @lush_digital Media Agency as she hosts Building Writing Champions workshop on Thursday (12.11). Learn to find and write the right stories for your business. Get more details here.

Showcase your business at the Armadale Regional Business Association’s @BusinesArmadale Small Business Festival to be held on Jull Street in Armadale on Friday (13.11). The Small Business Festival aims to showcase the wonderful businesses in the region and to encourage the residents to use local business wherever possible. Get all the details here.

The Tourism Council of WA @TC_WA are hosting a Strategic Marketing Workshop on Friday (13.11). Attend this workshop to learn how to develop an in-depth marketing plan and strategise how to effectively deliver it to your customers. Find out more here.

News

The finalists in the Wanneroo Business Association @WannerooBA and @CityofWanneroo Business Awards were announced during the week. Congratulations to @district32perth, Oliver Kay Photography and Wanneroo Botanic Gardens & Mini Golf who were named finalists in the Marketing Excellence category sponsored by the Wanneroo Times @JoonWannTimes. Winners will be announced at the Awards ceremony on Friday (13.11) night.

The social media statistics for October were released during the week by @_davidcowling of SocialMediaNews.com.au @SMN_Australia. Highlights include:

• Facebook has not seen a rise for a few months
• YouTube almost has the same number of users as Facebook
• Tinder is very popular among the younger demographics with an estimated 1,600,000 Australian users
• Travel related networks like Yelp and TripAdvisor attract new users especially over the summer holiday months
• There are no more than 15,000 Periscope users in Australia. View the full report here.

Jobs

RAC @RACWA have advertised for a Marketing Manager – Members. They are seeking an experienced Marketing Communications Manager to join their Member Marketing Team within the Advocacy & Members Division, on a fixed term contract. This role will plan and implement marketing campaigns, to achieve the Membership and Member Benefits business objectives. See the job ad on LinkedIn here.

RAC have also advertised for a Campaign Coordinator. The ideal candidate will be responsible for the administration and coordination of key Advocacy campaigns and projects. You will have strong administration and organisational skills and work closely with the Advocacy Events and Marketing Coordinator’s to deliver on activities aligned to the RACs commitment to improved mobility, with particular emphasis on road safety. Find the ad here.

Main Roads WA @Perth_Traffic are looking to hire a Strategic Communications Manager. The Strategic Communications Manager is responsible for managing the development and delivery of consistent strategic communications to customers and stakeholders in alignment with Main Roads’ organisational strategy. Click here for the job ad.

HBF @hbfhealth are looking for a Social Media Consultant. You’ll be responsible for managing HBF’s vibrant social media program which is now a key part of HBF’s marketing mix. You’ll be expected to develop and execute strategies that grow our social communities, enhance our standing as a valued health partner and extend the reach of our marketing campaigns. See here for more details.

#perthmarketing TIP

Are you communicating with the right audience for your business on social media? Do you know who the leading users are for each of the social media platforms? Are you targeting the right platforms for your business?

Be clear about who your ideal customer is and be present on the social media platform/s where that customer engages. It’s far more effective to target the one channel best suited to your business’ audience than trying to be across multiple platforms and doing them poorly.

Find out which platforms suit your business by attending our Introduction to Social Media for Business Workshops hosted by Business Station. Browse our coming workshops here.

Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or [email protected]

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