The Morrison Government allocated hundreds of millions in funding the domestic tourism sector as a major part of the Federal Budget.
While international borders remain closed into 2021, the Government has funnelled millions to tourism providers and agencies to keep promoting Australia to the only people they can – Australians.
Tourism Australia will receive $231.6 million to “ramp up” domestic marketing activities and encourage Australians to travel again.
The money will also be allocated as a pre-emptive measure to ensure they are well placed to “aggressively execute new campaigns to again attract international visitors when overseas travel is back on the agenda”.
A further $51 million will be provided to the Regional Tourism Recovery initiative to assist regions most highly reliant on international travel to “pivot” to the domestic market.
Tourism Minister Simon Birmingham said the industry was vital to the country’s long-term recovery.
“As we shift to the next phase of our tourism recovery plan, new Budget measures will further support the sector and jobs by stimulating domestic visitation to our tourism regions and encouraging domestic business travel,” he said.
The money from the Federal Budget comes after an announcement by the McGowan Government that it would partner with domestic airlines to fund cheap airfares and get Australians holidaying in the North West.
In need of some Western Australia Travel inspiration
With expectations that WA’s hard border could continue well into 2021 explore our series on Western Australia travel inspiration and start planning your next wander.
- 11 Margaret River Secrets No One Wants To Tell You About
- Perth’s Best Instagram Locations: The Definitive List
- WA’s Top Eco-Friendly Glamping Spots To Make Your Wilderness Stay Extra Luxe
- WA’s Top Wine Regions That Aren’t Margaret River
- 11 Wonders Of WA You Must Experience
- A Guide To Aboriginal Cultural Experiences In WA
- Top Perth Tours & Experiences: Be A Tourist In Your City
- Perth Secrets: 14 Secret Places Nobody Wants To Tell You About In Perth
For further details on the Federal Budget visit budget.gov.au.
Feature image: Tourism Western Australia
Further Perth news on SoPerth.com.au.