Federal Budget Tourism Australia

Promoting Domestic Tourism In Australia Key To Federal Budget

Tourism Australia will receive $231.6 million to “ramp up” domestic marketing.
Federal Budget Tourism Australia
Advertisement
Advertisement

The Morrison Government allocated hundreds of millions in funding the domestic tourism sector as a major part of the Federal Budget.

While international borders remain closed into 2021, the Government has funnelled millions to tourism providers and agencies to keep promoting Australia to the only people they can – Australians.

Tourism Australia will receive $231.6 million to “ramp up” domestic marketing activities and encourage Australians to travel again.

The money will also be allocated as a pre-emptive measure to ensure they are well placed to “aggressively execute new campaigns to again attract international visitors when overseas travel is back on the agenda”.

A further $51 million will be provided to the Regional Tourism Recovery initiative to assist regions most highly reliant on international travel to “pivot” to the domestic market.

Advertisement

Tourism Minister Simon Birmingham said the industry was vital to the country’s long-term recovery.

“As we shift to the next phase of our tourism recovery plan, new Budget measures will further support the sector and jobs by stimulating domestic visitation to our tourism regions and encouraging domestic business travel,” he said.

The money from the Federal Budget comes after an announcement by the McGowan Government that it would partner with domestic airlines to fund cheap airfares and get Australians holidaying in the North West.

In need of some Western Australia Travel inspiration

With expectations that WA’s hard border could continue well into 2021 explore our series on Western Australia travel inspiration and start planning your next wander.

Advertisement

For further details on the Federal Budget visit budget.gov.au.

Feature image: Tourism Western Australia

Further Perth news on SoPerth.com.au.

Share:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Advertisement
Advertisement
Receive the latest news &

Get our free guide - Drive Trails of the Ferguson Valley

Receive the latest news &

Get our free guide to the Drive Trails of the Ferguson Valley