2020 The Marketer Campaign Awards

2020 was quite the year!

If you’re still in business, that’s worth celebrating in itself tbh and mean’s you’ve survived one of the biggest global impacts to business in recent memory.

Many businesses had to completely change the way they marketed their products and services by moving online, adding deliveries and pick-ups and shifting events to virtual events.

This came with learnings – including many fails, but more importantly, much success!

So The Marketer thought we needed to celebrate – and to borrow a phrase from marketing maverick Jay Baer, “turn 2021 into Twenty Twenty WON!”

Plenty of amazing campaigns went live last year, despite more challenges to negotiate than ever before. Brands and businesses got creative and got to work making sure their audiences were getting the message.

And so, The Marketer Campaign Awards were born. This is an opportunity for your campaign to get some recognition, and for you to win some cool prizes!

How it works

Entrants submitted their campaigns from 2020 in three categories:

  • Best Organic Campaign
  • Best Paid Campaign
  • Best NFP Campaign

There’s also a prize for Best Overall Campaign.

Winners are announced tomorrow night. More on that below.

Who’s judging?

Some of Perth’s best marketers are on the judging panel, including media trainer and producer Melissa Bowen, Director of ThinkBox Media, the effervescent and ever present Alison Blach, Head of Marketing & Media at Pentanet

and our very own Adam Barrell, Founder of So Media Group (So Perth, So Where Next, So Binge, Bot Nation)

There’s some more about them.

Melissa Bowen

Melissa has held senior editorial roles in some of the biggest newsrooms around the country and now has teamed up with fellow Producer Sandra Di Girolamo to found ThinkBox Media.

Melissa is a master media problem solver. She’s on speed dial for clients, agencies and broadcasters looking to find a better way. Her ability to get real results has made her a highly sought-after Media Adviser, Content Creator and Broadcast Producer.

She is a passionate and well-respected media trainer and consultant who gets a huge kick out of helping clients knock it out of the park! She’s trained CEOs, athletes, lawyers, government spokespeople, and even wine makers. Broadcast clients include Seven Network, NBC, Nine Network, ITN and Channel News Asia.

The Marketer - Melissa Bowen

Melissa has three energetic young daughters who help her keep her crisis management skills sharp. She has recently discovered the therapeutic benefits of LEGO and dark beer.

Alison Blach

After working towards a Bachelor of Business in Marketing and PR, and undertaking an MBA in Integrated Marketing Communications, Ali has gained over 11 years experience in a field she is still in love with to this day.

Focused on business development and strategic marketing, Ali says she has an ‘unhealthy yet beneficial’ fascination with the world of online marketing.

The Marketer - Alison Balch

Passions & Expertise:

  • Strategic marketing Media communications
  • Campaign development
  • Customer experience
  • Consumer psychology and neuromarketing
  • Digital marketing and website creation
  • Schmoozing and networking

Adam Barrell

As the Founder of So Media Group (So Perth, So Where Next, So Binge and Bot Nation) he’s built a network of over 400k followers.

The Marketer - Adam Barrell

Adam has a unique skill set unmatched in Perth with in-depth knowledge across content, social media (organic and paid), search and most importantly data – and the ability to pull it all together with ease.


There’s some excellent marketing pedigree there, we think you’ll agree!

What do The Winners Get?

Obviously it’s a great feeling to win recognition for your work – but there’s actual prizes too.


How cool is that!

PLUS the winning campaigns will feature across The Marketer website, podcast and social media channels.

I Want To Come!

No worries my marketing friend – click this link to be whisked away to Eventbrite to grab your tickets.

Didn’t enter a campaign? Come along anyway! There’ll be plenty of opportunities to ask our panel your marketing questions before the awards are presented.

See you tomorrow at the gorgeous Henry Summer.