Swan Valley Explorer service has been terminated.
In what was celebrated as an amazing tourism boost for the Swan Valley, the City of Swan was advised that Adams Charters was terminating the Swan Valley Explorer Services effective 31st May 2019 due to lack of patronage and substantial daily operating costs.
The following is a statement from the City of Swan regarding the service of the Swan Valley Explorer – bringing to an end the 7 months of service.
In 2018, the City of Swan agreed to provide funds to Adams Charters in the form of a grant agreement to help establish the tourist bus service.
The grant was for $100,000 with $50,000 coming from Tourism WA funding and $50,000 from the City of Swan as agreed by Council. Under the agreement, Adams Charters were responsible for delivery of the service, the City would not be responsible for any losses and the funds were not transferrable to another company.
The Swan Valley is well known as a self-drive destination and therefore, the tourist bus service was seen as a value add to the region. The City of Swan is committed to increasing tourism growth in the region and lifting brand awareness and preference for the Swan Valley.
The City will continue to work with local businesses to progress tourism planning for the region – we are very fortunate to have a passionate and knowledgeable community who stand behind the region and work together to make the Swan Valley a destination of choice.
Discover the Swan Valley
- Family Friendly: Best Family-Friendly Swan Valley Wineries
- Pull Over: Exploring the Swan Valley Roadside
- Hit The Greens: Swan Valley The Home of Mini Golf in Perth
- In Need of a Cuddle? Animal Encounters In The Swan Valley
Discover more of the Swan Valley at swanvalley.com.au.