The WA State Government is offering 50% off selected Kimberley tours and experiences through a new travel voucher program, which goes live on Monday, aimed at pulling visitors back to the region after a rough start to the dry season.
Tourism Minister Reece Whitby said, “The Kimberley is one of Western Australia’s most treasured tourism destinations, with so much on offer to experience and explore, which is why the Cook Labor Government is launching this fantastic voucher initiative to encourage visitors to the region.”
The discounts cover experiences such as scenic helicopter flights, river cruises, and immersive Aboriginal cultural activities, offered by more than 100 operators running in excess of 150 tours and experiences.
“The voucher program makes travel to the Kimberley easier and more affordable for Western Australians and travellers, while generating forward bookings for tourism operators – ultimately supporting local jobs and businesses, and boosting the local economy,” Whitby added.
Vouchers are available for purchase from Tourism WA starting Monday, July 6th. Once bought, they can be used for travel from July 13th through to October 31st 2026, which covers most of the peak dry-season window.
The Kimberley is one of the state’s most popular self-drive holiday destinations, and it has been hit hard by the rapid climb in fuel costs at the start of the 2026 dry season. In a region where a trip can mean thousands of kilometres behind the wheel, rising fuel prices can have a significant impact.
“The rising cost of fuel has unfortunately impacted the tourism sector in the wonderful Kimberley region, and this is why the Cook Labor Government is providing crucial support to help drive visitors back to the region and help local businesses,” said Regional Development and Kimberley Minister Stephen Dawson.
“We know how important tourism is in the Kimberley and we’re determined to help local businesses get back on track, so if you’re looking at planning your next holiday, don’t look further than this stunning region and these discounted tours and experiences.”
The campaign follows the sell-out success of the Ningaloo Adventure Voucher Program and is expected to generate more than $1 million in bookings.
