Founder of Toward Music, Jayde is a music enthusiast and
scripturient with a consuming passion to write. With 11+ years experience in the local music industry as a music journalist, Jayde's words have been published throughout popular street magazines The Music and X-Press Magazine, as well as International exposure with Take a Shot Magazine. As a local music promoter and manager, Jayde has also engaged with the likes of RTRfm and local record label Rella Music. 2012 saw the birth of Toward Music after dealing with the frustrations of seeing many talented musicians struggling to get the exposure they deserve. Here, another avenue has been provided to support the local scene and artists stepping into the spotlight. With an ambition to inspire others through words, Jayde lives and breathes music and wants to share it with everyone.