Marketing news and events for the week commencing Monday 26 October 2015

Events

Learn how to maximise the various social media channels for your business as Business Station @BizStationInc continue their FREE Social Media Workshops this week with sessions in Joondalup and Welshpool on Tuesday (27.10) and a Protect Yourself Online session in Joondalup on Friday (30.10).  Click here to view the coming workshops and to book.

The Tourism Council of WA @TC_WA are hosting two marketing workshops on Tuesday (27.10), Websites, SEO/SEM and Analytics workshop and Getting Started Online workshop. View more details here.

Join Business Foundations @business_sme for their FREE Digital Series workshop on Tuesday (27.10) in Scarborough as they cover Building Your Website. Learn how to design or improve your website to create a positive first impression with your customers and enhance your online sales. See here for more details and to book.

Hear from Yelp’s Nick Lembo as he chats about the importance of user review sites in marketing strategies at #SMPerth October  – the monthly gathering of Perth’s social media community on Tuesday (27.10) afternoon. Click here to book.

Online marketers @VorianAgency are offering a FREE Hootsuite Seminar on Thursday (29.10) at their offices in West Perth. Learn how to use this popular social media management tool to optimise your business’ marketing. Click here to book.

@DoReMedia in partnership with WAM @musicwa host the second of a series of two Social Media for Creatives Workshops on Saturday (31.10) in Northbridge. Social Media for Creatives will equip you as a creative with the tools to dive into the world of social media and get your craft out there to the world. This course is foundational and is a great place to start. Click here to book.

News

It’s been a massive week of Awards ceremonies.

• The 2015 Industry & Export Awards hosted by the Department of Commerce @CommerceWA were presented last Friday evening with the @PerthMint taking out the Marketing and Design Excellence Award. See the full list of winners here.
• The 2015 National @AMI_Marketing_ Awards for Marketing Excellence were presented on Thursday evening in Melbourne. Congratulations to our WA winners @NicolleJenkins and her team at @HubMarketingCom who took out the Corporate Social Responsibility Award and the @Bethanie_Group who won the Marketing on a Shoestring Award. See the full list of winners here.
• The @BelmontBEC Small Business Awards were also hosted on Thursday evening with Central Caravan Park winning the Best Marketing Award and Harmonic New Media @harmonicnm winning the Best Online Business. Click here for the full list of winners.
• The Perth Advertising and Design Club Skulls @PADCSkulls Awards ceremony was held on Friday night. The Best of Show Award went to Marketforce @mktforce for their @CityofPerth Tasty Tunes campaign. The campaign also won Gold in the Promotional & Experiential category. Check out all the winners via @campaignbrief here.

The Australian Marketing Institute @AMI_Marketing_ are looking for members who are committed to their profession to join the WA State Advisory Committee. Those interested in joining the State Committee are encouraged to complete a nomination form. Complete your online application here before 2 November.

Jobs

Perth boutique creative agency @BEVINcreative have advertised for a Marketing Manager. Bevin Creative have some extremely exciting projects coming up in the next year which require precise and highly skilled marketing, PR and social media experience. Marketing for events, festivals, product, and property promotion will be looked on highly. See the job ad on LinkedIn here.

WA’s leading digital printing and signage company The Bokay Group are looking to hire a Marketing Manager. The role of Marketing Manager will involve you developing, implementing and articulating the product and sales strategies, in accordance with the overall company strategy. Check out the ad  on Seek here.

Boutique digital marketing agency @_bluecherry are looking for a Digital Marketing Coordinator. The role will involve managing a diverse range of clients and undertaking Search Engine Optimisation (SEO), Google AdWords management and social media campaigns. This includes researching backlinks for clients from a variety of sources, managing and coordinating blog content, optimising websites, managing Google AdWords campaigns, managing social media accounts and analysing client reports. Click here for more details and to apply.

#perthmarketing TIP

Do you understand the potential legal consequences of what you post on social media? Lynn and Brown Lawyers @lynnbrownlawyer shared an interesting blog post this week detailing recent defamation cases bought before the courts relating to material posted on social media. The number of defamation cases has significantly increased and the courts have been willing to award damages on many occasions. To help limit the likelihood of a defamation case being raised against you, it is wise to have a solid social media policy in place for your business so that your team is aware what is appropriate content to post and share. Download our Introduction to Social Media for Business presentation to get more tips for implementing social media in your business.

Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or [email protected]

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