Marketing news and events for the week commencing Monday 30 November 2015
Events
Business Station @BizStationInc continue their FREE Social Media Workshops for business with sessions in Joondalup and Kalamunda on Tuesday (1.12). See the Business Station Eventbrite page here for more details and to book.
LinkedIn guru Jo Saunders @JoAtWildfire is running Digital Marketing Exposed – Social Media Mythbusting and Connecting the #DigitalDots in Inglewood on Tuesday (1.12). Jo will be joined by digital marketer @MingJohanson from @OTOTGo, video marketer @regsorrell and web designer Peter Dancewicz from @goodgoodweb. Click here for more details.
WA Business Assist @WABusAssist is hosting an Intro to the World of Digital Marketing Workshop in Balcatta on Wednesday (2.12). Join presenter Gareth Lane from @ConciseCreative as he explores utilising different digital marketing tools to suit your business objectives. Click here for more details and to book.
Join Business Foundations @business_sme for their Practical Digital Marketing Workshop in Fremantle on Thursday (3.12). Learn how to reach and profit from new customers in the digital space. Click here to book.
Online marketing agency @VorianAgency are offering a FREE Branding session on Thursday (3.12) at their offices in West Perth. Learn to define and then communicate your brand both internally and externally, which will impact directly on the capacity of your business to achieve its objectives. Click here to book.
News
We reached a great milestone during the week. We cracked 5,000 followers on Twitter! Thank-you to everyone who follows us at @MarketingWest and interacts with our hashtag #perthmarketing. We share all the latest marketing news and events from Perth and marketing trends from around the globe. Follow us here.
Congratulations to WA company @BrownesDairy whose latest ad campaign from ad agency Meerkats @MeerTweet, A Natural Silence, has seen sales of their yoghurt products increase by 57%. Marketing & Media reporter for @thewest_com_au, @Daniel_Hatch, reported that Brownes is now the second biggest yoghurt brand by volume in WA and the number one brand in independent supermarkets. Read the full article here.
Last week, Spacecubed @space3ed shared @cam_sinclair’s Marketing Hacks for Startups presentation via @Prezentt. Dive into practical, ready-to-deploy tactics to optimise your startup’s brand story and marketing effectiveness. Check out the slides here.
@campaignbrief revealed during the week that for the first time, Australians spent more time browsing content or interacting with apps on a tablet device than on a PC. Smartphones are the dominant device for viewing video, 11m Aussies used their smartphone or tablet for their banking needs and Australians prefer to consume their news and information content on their smartphones over any other digital device. Check out the full results from the @IABAustralia and @Nielsen Mobile Ratings Report here.
#PerthMarketing Tip
Growth in mobile audiences and increased time spent on a mobile screen, is forcing a shift of focus for brands and advertisers. Marketers and brands must optimise digital content for mobile given that we consume more content on our devices than on PCs.
Brands must offer a user-friendly mobile experience for visitors as it reduces bounce rates, increases conversions and promotes greater brand engagement.
Our top five tips for optimising content for mobile are:
- Ensure your content is responsive
- Include an attention-grabbing headline
- Use big fonts
- Include visuals and video in your content
- Focus on local content for enhanced SEO
Check out our full list of tips for optimising content for mobile devices here.
Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or [email protected]
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